ABOUT CHU

ABOUT CHU

ABOUT CHU

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When talking about climate change, it's easy to focus on all the big issues. The bio-industry, transportation, fossil fuels.

When talking about climate change, it's easy to focus on all the big issues. The bio-industry, transportation, fossil fuels.

When talking about climate change, it's easy to focus on all the big issues. The bio-industry, transportation, fossil fuels.

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What about all the small, every-day contributors to global warming?

What about all the small, every-day contributors to global warming?

What about all the small, every-day contributors to global warming?

This is the question founder Joshua asked himself. He felt that, when looking at the big issues, sometimes the smaller ones get overlooked. While their impact should not be underestimated.
This is the question founder Joshua asked himself. He felt that, when looking at the big issues, sometimes the smaller ones get overlooked. While their impact should not be underestimated.
This is the question founder Joshua asked himself. He felt that, when looking at the big issues, sometimes the smaller ones get overlooked. While their impact should not be underestimated.
This is the question founder Joshua asked himself. He felt that, when looking at the big issues, sometimes the smaller ones get overlooked. While their impact should not be underestimated.
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Joshua's epiphany came to him in a place common to epiphanies. The toilet. Flushing down another batch of paper he wondered: How can it be that, in a world of electric cars and solar power, we still literally flush millions of trees down the drain every year, just for a clean bum?

That's when he started looking for alternatives. He found recycled toilet paper and bamboo toilet paper. But non had the softness or strength which could really compare to regular high-end toilet paper. But he did see the potential of bamboo based paper. With that in mind, he researched how to control its fiber density. Finally, after 3 years of research he found the perfect formula.

The result is Chu. Softer and stronger than regular tree-based tissue paper. But above all, it's better for our planet.

 

READY TO ROLL?

READY TO ROLL?

Interested in our product? Shoot us an e-mail.

Interested in our product? Shoot us an e-mail.

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